Wedding floral design & production
ABOUT MOSS FLORAL
We create visionary florals for weddings and events where design matters deeply. Based in Dallas and working across the U.S. and Europe, Moss Floral is known for cinematic arrangements that begin with your vision and translate it into cohesive, emotionally attuned designs.
Since 2012, we've shaped floral experiences for weddings from the islands of Hawaii to the Italian countryside. We bring refined aesthetic vision, calm creative leadership and a deeply attentive process to every celebration.
our approach
Working with Moss means having a creative partner who translates vision into tangible design while keeping the experience seamless and supportive.
Adri meets with every client personally. This ensures clear communication and thoughtful execution from start to finish. We take on a limited number of projects each year to maintain depth and attention. This selectivity allows us to stay creatively devoted to each celebration and uphold the standards we've built our reputation on.
We begin by understanding what you want the day to feel like, then translate that into floral design that's cohesive, intentional and uniquely yours.
Our compositions respond to the landscape and architecture around them. Color stories are layered and unexpected. Each arrangement carries the emotional tone of the day and feels alive within its setting. Every decision is made with editorial precision and a deep understanding of how florals shape atmosphere.
Featured
"The most beautiful flowers are often the most fleeting. At their best, flowers teach you to live in the moment, and then let go."
Saipua
ABout Adri Smith
Founder and Creative Director, Adri Smith, is known for her visionary approach and rare ability to bring clarity to abstract ideas and translate them into cohesive, breathtaking design. She has an instinct for reading between the lines and understanding what clients envision before they can fully articulate it.
She considers color, placement, spacing and movement in every composition, and incorporates thoughtfully curated vessels and styling pieces that elevate the work beyond florals alone.
Creating lasting impressions
Adri opened Moss Floral in her kitchen in 2012 with a clear vision: to provide the same level of care and service she received from her own wedding florist. That commitment remains at the center of everything she does.
Adri tends her own garden, weaving its seasonal blooms into the florals she designs. She sources from growers and foragers worldwide, bringing in materials that feel rare and intentional. Her relationships in the industry worldwide give her access to specialty flowers with fleeting seasons.
She understands the complete lifecycle of the living material she works with. This knowledge informs not just what she sources, but how she designs with it; honoring the ephemeral nature of flowers while creating moments that last.
Frequently Asked Questions
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Once we receive your email or inquiry, we will reach out to you within a 24 hour period. We then schedule a floral consultation via Zoom, phone, or in-person (we know life is busy!). Once we get a clear picture of your vision for your wedding, then our creative director will create a custom proposal for you!
Please get in touch here to schedule a first chat. We are excited to get the process started with you! -
Moss Floral is based in Ft Worth, Texas, and we have years of experience working at various Dallas and Ft Worth venues. Our specialty is destination weddings and we serve clients in Italy, the Colorado Mountains, California, across the Hawaiian Islands and wherever our clients will take us!
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We pour our time and efforts into serving our clients and seeing their vision through until the wedding day. Therefore we limit the number of weddings we take on so that we may give our clients our full attention.
For those reasons, our wedding floral minimum investment is set at $20,000. -
Yes! We have worked extensively on interior installations for photo shoots. We also partner on brand activations. In our Atelier you can also find options for floral deliveries in the Dallas/Ft Worth area so that anyone can enjoy the Moss Floral style at home.
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Yes! We offer both in-studio and destination workshops. We also offer 1:1 mentorship sessions for a full or partial day, starting at $2,000. Read more about it on our education page or mail adri@mossfloralfw.com to learn more.
"Adri is simply amazing! No words can describe it. Literally, my jaw dropped when I entered our reception room. Five months later and we still get compliments from guests on how incredible the florals were.
Courtney
