Privacy Policy

Effective Date: February 25, 2026  |  Last Updated: February 25, 2026

Welcome to Moss Floral. We are committed to protecting your personal information and being transparent about how we collect, use, and share it. This Privacy Policy applies to information collected through our website, www.mossfloralfw.com, including our atelier ordering page, contact form, and newsletter sign-up.

Please read this policy carefully. By using our website, you agree to the practices described here.

1. Who We Are

Moss Floral is a floral design studio based in Fort Worth, Texas.

Studio Address:  4412 Southwest Blvd, Unit 320, Fort Worth, TX 76116

Phone:  (817) 501-8039

Email:  adri@mossfloralfw.com

Website:  www.mossfloralfw.com

2. Information We Collect

We collect personal information in the following contexts:

a. Floral Orders (Atelier Page)

When you place a local pick-up or delivery order through our website, we collect:

• Full name

• Delivery address

• Phone number

• Email address

• Payment information (processed securely through Squarespace Payments — we do not store your full card details)

b. Contact Form

When you reach out to us via our general contact form, we collect:

• Name

• Email address

• Any information you choose to include in your message

c. Newsletter Sign-Up

When you subscribe to our newsletter, we collect:

• Name

• Email address

d. Automatically Collected Information

When you visit our website, certain information is collected automatically through cookies and analytics tools, including:

• IP address and approximate geographic location

• Browser type and device information

• Pages visited, time spent on the site, and referring URLs

• Interaction data such as clicks and scroll behavior

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your floral orders (including delivery coordination)

• Communicate with you about your order status, pickup windows, or any issues

• Respond to inquiries submitted through our contact form

• Send newsletters and promotional updates (only if you have opted in)

• Analyze website traffic and improve the user experience on our site

• Comply with applicable legal obligations

4. Legal Basis for Processing (EEA/UK Visitors)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following legal bases:

• Contract: To fulfill orders you have placed with us

• Legitimate Interests: To respond to inquiries, improve our website, and conduct analytics

• Consent: To send you marketing emails (you may withdraw consent at any time by unsubscribing)

• Legal Obligation: To comply with applicable laws

5. Cookies and Analytics

Our website uses cookies — small text files stored on your device — and Google Analytics to understand how visitors use our site. Google Analytics collects data such as page views, session duration, and traffic sources. This data is aggregated and does not identify you personally.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout. You can also manage cookie preferences through your browser settings.

6. Third-Party Service Providers

We work with the following third parties who may access your information as necessary to provide their services:

• Squarespace — Our website platform and payment processor. Squarespace powers our website hosting, checkout experience, and payment processing. Your payment information is handled directly by Squarespace in accordance with PCI-DSS standards. Squarespace's privacy policy is available at squarespace.com/privacy.

• Google Analytics — Website analytics. Google processes analytics data on our behalf. For more information, see Google's Privacy Policy at policies.google.com/privacy.

We do not sell your personal information. We do not share your data with third parties for their own marketing purposes.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Order records may be retained for accounting and legal compliance purposes. Newsletter subscribers' data is retained until you unsubscribe.

8. Your Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act:

• Right to Know: You may request information about the categories and specific pieces of personal data we have collected about you.

• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.

• Right to Correct: You may request correction of inaccurate personal information.

• Right to Opt Out: We do not sell personal information, so there is nothing to opt out of in that regard.

• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To submit a request, please contact us at adri@mossfloralfw.com or call (817) 501-8039.

EEA, UK, and International Visitors (GDPR)

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with applicable data protection laws, you may have the following rights:

• Right of access to your personal data

• Right to rectification of inaccurate data

• Right to erasure ('right to be forgotten')

• Right to restriction of processing

• Right to data portability

• Right to object to processing based on legitimate interests

• Right to withdraw consent at any time (for consent-based processing such as newsletters)

To exercise any of these rights, please email us at adri@mossfloralfw.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. Payments are processed through Squarespace, which uses industry-standard encryption and PCI-DSS compliant infrastructure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

11. Links to Other Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites, and this Privacy Policy does not apply to them. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the 'Last Updated' date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website following any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Moss Floral

4412 Southwest Blvd, Unit 320

Fort Worth, TX 76116

(817) 501-8039

adri@mossfloralfw.com

www.mossfloralfw.com